Photo, Branding, Logo, Print, Packaging
Dirt Cosmetics
Women who love the outdoors rarely find makeup brands that truly align with their lifestyle and needs. Most products on the market either lack the durability to withstand outdoor adventures or are packed with synthetic ingredients that clash with their commitment to natural living. These women want beauty products that feel effortless, perform in all conditions, and reflect their connection to nature — without compromising their values.
Challenge
My team of designers and I created an all-natural makeup brand from the ground up called Dirt Cosmetics. The goal? To empower women to feel beautiful while staying connected to nature. We intentionally developed every aspect of the brand — from the logo and tone of voice to packaging and product design — to reflect earthy, organic elements and resonate with the confident, unapologetically “dirty” girl who embraces her natural side.
Solution & Outcome
